For ROAR Organic's Strawberry Lemonade launch, I designed a vibrant mixology-themed mailer kit featuring a custom shaker, fruit-shaped ice tray in a sleek pouch, and a cocktail recipe card. The kit included a 3D render of the bottle with a dynamic liquid swirl and gradient tying ROAR’s signature teal to the flavor’s bold colors. To complement the launch, I created vintage-inspired merchandise with a custom character design, evoking the nostalgic charm of a classic lemonade stand. This thoughtful kit and merch elevated the new flavor while reinforcing the brand’s playful identity.